Our company has built a number of E-Marketing tools which help provide ways for Associations to profile their members, improve member communication, and extend their message. Our E-Marketing products that help reach out to current and prospective members include:
Newsletter Administration
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Email-a-Friend
When a consumer finds exciting material on your Association’s website, they may want to share this information with friends and colleagues. Your Association can make it easy for them to share information, as well as drive new visitors to the website, by selecting the Email-a-Friend feature. When others visit the recommended URL, they may explore the rest of your website and learn about your Association. This will further promote your organization and enhance organizational recognition.
Newsletter
The online newsletter interface gives your Association direct control over its email lists. The interface allows your Association to:
- Create and manage newsletter content
- Control the list of newsletter subscribers
- Edit list names and subscriber email addresses
- Control which subscriber receives which newsletters
- Send out newsletters at a specific date and time
Creating interest-specific email lists will allow your Association to send mailings targeted to specific interest groups. A feature for the users of the online newsletter interface is the ability to subscribe and unsubscribe to multiple newsletters on a single web page. A user selects from a list of available newsletters by choosing the corresponding checkbox. This allows a user to have a single location where they can choose any combination of online newsletters to receive. In addition, your Association uses the Newsletter as a reminder service to various programs about services and promote upcoming activities.
Newsletter with Custom Query Feature
This added feature allows your Association to collect and store data about subscribers for use within the newsletter interface. This Feature also allows the newsletter to integrate with other on-line databases. The custom query feature enables your Association to query users, such as a group that registered for certain conferences the previous year, and contact that specific group by a broadcast email for future registration periods. This allows your Association to become better connected with their audience, and more knowledgeable about who their users are.
Digital Campaign Cards
Digital Campaign Cards are a revolutionary new medium of marketing communications - a credit card sized CD-ROM that can fit right in your wallet! Digital Campaign Cards® can hold up to 125 MB of animation, video, web sites, presentations, white papers, and text. Perfect for advocacy campaigns, corporate marketing campaigns, political campaigns, press kits - the creative possibilities are endless. Digital Campaign Cards® are *a new and exciting way to promote your organization *one of the most effective ways to drive traffic to your organization's web site, *a novel promotional item which intrigues people, gets passed around the office, and creates buzz and*a symbol of high technology which makes your organization appear ready for the 21st century.
Surveys/Opinion Polls
Find out what your members are thinking and let them view results while your Association has ability to compile a profile of your supporters for future campaigns, events and membership understanding. This information can be logged into your Association’s database for analysis and targeting certain members for future newsletter mailings, actions and donation opportunities.
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